Low cost, reliable Bournemouth leaflet distribution

IMS Group are opening the pages of their popular resident’s magazine BH Living to allow leaflets to be inserted inside. This is great news for local and national businesses looking to target the entire population of  Bournemouth and Poole as well as Christchurch and will offer significant savings to businesses who would use other methods to deliver their leaflets and flyers.

The magazine is delivered quarterly to 154,000 residential addresses in Bournemouth and Poole as well as selected addresses in Christchurch. It is one of the leading communication tools for informing residents of what’s happening in and around the Boroughs of Bournemouth, Poole and Christchurch. As such it has an unrivalled delivery network backed up by a robust back-checking system to ensure residents receive it.

With the number of inserts limited to just three per edition, it represents extremely good value for businesses and organisations looking to distribute their leaflets and flyers in Bournemouth, Poole and Christchurch because it means that the leaflets are more likely to be read compared to other leaflet drops methods which can contain up to a dozen leaflets or booklets at a time.  It’s also up to 60% cheaper than Royal Mail’s comparable ‘bulk mail’ service.

“a tremendous opportunity for businesses and organisations to engage directly with all of Bournemouth, Poole and Christchurch residents in a unique way”

Jason Harris, Managing Director of IMS Group, the publishers and distributors of BH Living magazine, said “I’m really excited to announce this new leaflet delivery service as it presents a tremendous opportunity for businesses and organisations to engage directly with local Bournemouth residents in a unique way. We already know that the magazine is popular across the three towns because of feedback that we receive through letters, website engagement and competition entries, which explains why the limited advertising space usually sells out. By the allowing leaflets inside the magazine, it gives businesses an opportunity to ‘stand out from the crowd’, as well as benefitting from the kudos of being delivered with the highest circulated magazine in the area.

Benefits of the BH Living leaflet distribution are:

• The only magazine in Bournemouth & Poole that goes to 154,000 homes in the conurbation
• A potential readership of over 320,000 residents
• Guaranteed distribution via the IMS Group’s GPS tracked distribution network
• High visibility of the flyer – it’s very popular with local residents
• Maximum of three leaflets meaning your message doesn’t get lost in a bundle of leaflets that end up in recycling
• Discounted rate – because it’s subsidised by the magazine, you can reach every home for a lot less than you probably think
• 15% discount if you have the leaflets printed with IMS Group

The offer is expected to be popular with businesses from within Bournemouth, Poole, Christchurch and further afield already enquiring, so anybody interested in using the services are encouraged to contact IMS Group on 01202 611 100.