Specialist Opticians Marketing

When it comes to promoting optical practices and services, our creative team have the knowledge and expertise to help you gain greater credibility and greater awareness of your business.

The Optical marketplace faces unique and challenging conditions, and the businesses that prosper in the face of increasingly stiff high street and online competition will be those who pro-actively plan and invest in raising awareness of themselves and their products.

IMS specialise in supporting those in the optical profession by producing professional marketing campaigns that focus on the strengths of your business and promote the benefits of using your practice, service or optical product.

We can help your optical business by:

• Producing professional advertising and marketing campaigns
• Offering advice on proven techniques to aid patient retention
• Producing eye-catching in-store display material
• Accessing unique postal discounts that reduce your mailing costs
• Developing a strong and effective web presence that converts visitors into patients
• Speaking your language – Because we’ve been helping optical practices for many years, we understand your world and we are able to communicate your business to the public in an effective format.

IMS are proud to have supported a number of clients at the National Optician awards, with some having been recognised for their pro-active marketing and advertising campaigns, and others actually scooping the top prizes which has transformed their businesses.