It sounds like such a simple thing to do, right? Surely it’s as easy as printing a document from your home printer. Well, maybe so. Or maybe not.
When it comes to professional printing for products like flyers, business cards and banners, there’s certain rules and approaches that must be undertaken in order to yield the best possible results. From understanding your printing trim lines to the difference between RGB and CMYK modes – your complete guide to printing set up is here!
Feel free to save this guide to help you for any future projects.
When you’re getting ready to send a design to print, one of the first (and most important) steps is choosing the right colour mode. This determines how colours are created, displayed, and ultimately reproduced. The two modes you’ll encounter most often are RGB and CMYK, and they serve very different purposes.
RGB stands for Red, Green, Blue. This is the color model used by digital screens—like phones, monitors, and tablets.
When to use RGB:
✔ Web graphics
✔ Social media content
✔ Digital ads
✔ Anything meant to be seen on a backlit display
CMYK stands for Cyan, Magenta, Yellow, and Key (Black). This is the standard color model for commercial printing.
When to use CMYK:
✔ Business cards
✔ Posters and flyers
✔ Packaging
✔ Magazines, brochures, and anything printed on paper
If you design in RGB and send that file straight to print, the printer will convert your colors to CMYK automatically.
That can lead to:
By converting your document to CMYK before you start designing—or at least before exporting—you can catch and adjust these shifts early.
Always check your printer’s specifications. Some want files delivered in CMYK PDF/X-1a or PDF/X-4; others may accept RGB for certain digital printing processes, but they’ll clarify that in their guidelines.
Borderless printing simply means that the final document will be produced with the content reaching the edges of the media – instead of a white border running along the edge. It’s a favourable, popular choice for professional printing, but to achieve it, there’s some things you need to prepare.
If you’re designing anything that goes right to the edge of the page—a full-bleed photo, a background colour, or graphics that run off the side—you’ll need to prepare your file with trim lines and bleed. These small additions make a big difference in achieving clean, professional results.
The trim line (sometimes called the trim box) shows exactly where the finished product will be cut.
Printers trim stacks of paper in bulk, and even with precise equipment there’s always a tiny margin of movement. That’s why you never want important content sitting directly on the trim line.
Think of the trim line as the “final size boundary” of your design.
Bleed is the extra area that extends beyond the trim line.
It ensures that when the printed sheet is trimmed down, any slight cutting variation doesn’t leave an unwanted white edge.
Your required bleed: 3 mm on all sides.
For example – if your final (trimmed) size is 210 × 297 mm (A4), then your document size with bleed should be:
Your artwork—photos, background colors, shapes—should extend all the way into this bleed area.
Just as artwork should extend outside the trim line into the bleed, important elements like:
should stay inside a safe zone, usually 3–5 mm inside the trim line, to avoid being cut too close.
In Adobe Illustrator / InDesign
In Photoshop
When exporting
Proper bleeds + trim lines =
✔ Clean, borderless prints
✔ No unexpected white edges
✔ A polished, professional finish
Now that we’ve conquered colour modes, trims and bleeds together, I want to show you the different file types you may encounter and what their best uses are. There are many after all, and it can be sometimes daunting about choosing the right output for the best results.
| File Type | Best For | Print-Ready? | Notes |
|---|---|---|---|
| PDF (PDF/X) | Everything | ✅ | Best option — supports CMYK, bleed, vectors |
| AI / INDD / PSD | Editable design files | ⛔ (unless requested) | Use for working files only |
| JPEG (High-Res) | Photos, simple posters | ⚠️ | 300 dpi minimum |
| PNG | Web graphics | ⛔ | RGB only, not for print |
| TIFF | High-quality images | ✅ | Large files, best for photography |
| EPS | Logos, vector art | ⚠️ | Aging format; PDF preferred |
| Word / PPT | Office documents | ⛔ | Export to PDF first |
Recommended for: almost all professional printing
Why it’s ideal:
Best settings:
✔ PDF/X-1a (flattened, CMYK) – super reliable for traditional print
✔ PDF/X-4 (supports transparency and modern workflows)
✔ Include 3 mm bleed + crop marks
When to use:
Any time you’re sending artwork to a print shop — business cards, brochures, posters, packaging, signage.
Recommended for: sending to a designer, not directly to a printer
Native file formats from Illustrator, InDesign, or Photoshop are great for editing, but not ideal to hand directly to a print provider unless they specifically request them.
Pros:
Cons:
When to use:
Only if your printer or designer asks for them, usually as part of a project workflow — not for final print delivery.
Recommended for: simple photographic prints and posters
Why it works:
Limitations:
When to use:
Photo prints, basic posters, or large-format images where no detailed vector work is required. Always use 300 dpi minimum for print.
Recommended for: online use, NOT printing
Why PNG isn’t great for print:
When to use:
Web graphics, UI elements, transparency on digital content — not print.
Recommended only when no design software is available
Printers can technically output these files, but they are highly unpredictable.
Issues:
If you must use them:
Export to PDF before sending.
Recommended for: high-end image reproduction
Pros:
Cons:
When to use:
High-quality image-based work — gallery prints, photo books, art reproduction.
Recommended for: vector graphics (sometimes)
EPS is an older format for vector artwork.
Pros:
Cons:
When to use:
Only if a printer specifically requests EPS. Otherwise, PDF is safer.
Preparing your artwork correctly before sending it to print isn’t just a technical formality — it’s the key to getting crisp, accurate, professional-looking results. By choosing the right colour mode, adding trim lines and a proper 3 mm bleed, and exporting in the correct file format, you’re setting your project up to look exactly the way you intended.
A little extra care at the setup stage can save you from colour shifts, blurry edges, missing fonts, or costly reprints later on. Whether you’re designing a simple flyer or a full brochure, following these best practices ensures your final print comes out clean, sharp, and true to your vision.